10 Oct 2016 by

5 ways a content app can boost sales this 2016 holiday season


Mobile usage is through the roof and, when it comes to shopping, it’s no surprise that consumers are turning to their mobile devices to buy, buy, buy! Last year, mobile accounted for one in every five holiday purchases, and that is only expected to rise. With US holiday retail sales expected to hit $655.8 billion, retailers need to capitalize on the 2016 […]

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29 Sep 2016 by

What is a content hub?


Content marketing is a major focus for marketers. From blog posts to whitepapers, webinars and videos, content is the fuel that helps businesses generate, qualify and move leads through their sales funnels, otherwise known as inbound marketing. In order to succeed with content marketing, businesses need to tailor content to consumer personas and intent. And that means thinking about […]

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Posted in Going Mobile
06 Sep 2016 by

Corporate digital magazines: 5 reasons to publish to a mobile app

corporate publishing

Corporate communications have evolved in recent years to go beyond building a shared understanding about company goals to using storytelling to build trust and connect with employees, customers and investors. While businesses develop magazines and other content initiatives to share stories, it’s important that these materials engage internal audiences. Otherwise, the message is lost. Recently, businesses are […]

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Posted in Going Mobile
02 Aug 2016 by

Avoiding app store commissions with a subscription website

subscription website

There is no denying that digital publishing offers huge savings when it comes to printing and distribution costs. However, it has also ushered in a dependence on Apple’s App Store and the Google Play Store to sell digital edition subscriptions. While the app stores help publishers expand their reach far beyond what is possible with the traditional newsstand, the price of doing […]

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Posted in Going Mobile, Growth
28 Jun 2016 by

Catalog marketing: How to go mobile with a digital catalog

catalog marketing

Catalog marketing is an important tool for many businesses, helping them advertise their products and services to consumers directly in their homes or places of work. In fact, according to the Direct Marketing Association (DMA), US catalog mailings grew to 11.9 billion in 2013 propelling over 90 million people to make a purchase, making catalogs the most effective driver of online and in-store […]

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Posted in Going Mobile
22 Jun 2016 by

3 reasons your digital edition needs to employ a search feature

search digital edition

It’s no secret that search has revolutionized the way we access information – you only have to look at Google to understand the importance it has to publishers and consumers. In fact, search is everywhere. Publishers websites use search to allow visitors to quickly sort through endless archives of articles and commerce website use search to help visitors sort […]

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Posted in Growth