03 Nov 2016 by

Using Facebook advertising to promote your digital magazine

fb-advert

With over 1.65 billion monthly active users and over 50% accessing the service on mobile only, Facebook has quickly become the channel for discovering news and consuming content. As such, Facebook is keen to help publishers distribute content and publishers are quick to use Facebook Advertising to grow their mobile audience. While the social media platform has recently launched […]

Read more
Posted in Growth
27 Oct 2016 by

Is the digital edition dead?

blog-post-images-2

Last week I read an interesting article from David Hicks exploring the reasons many publishers are reducing costs associated with the digital edition, mainly in creation and distribution. This got me thinking, “Is the digital edition dead?” The digital edition boom erupted with the advent of the iPad when publishers were given an opportunity to create digital replicas with enhanced […]

Read more
10 Oct 2016 by

5 ways a content app can boost sales this 2016 holiday season

mobile-content-hub-holiday-2016

Mobile usage is through the roof and, when it comes to shopping, it’s no surprise that consumers are turning to their mobile devices to buy, buy, buy! Last year, mobile accounted for one in every five holiday purchases, and that is only expected to rise. With US holiday retail sales expected to hit $655.8 billion, retailers need to capitalize on the 2016 […]

Read more
29 Sep 2016 by

What is a content hub?

multi-device-path-to-purchase

Content marketing is a major focus for marketers. From blog posts to whitepapers, webinars and videos, content is the fuel that helps businesses generate, qualify and move leads through their sales funnels, otherwise known as inbound marketing. In order to succeed with content marketing, businesses need to tailor content to consumer personas and intent. And that means thinking about […]

Read more
Posted in Going Mobile
06 Sep 2016 by

Corporate digital magazines: 5 reasons to publish to a mobile app

corporate publishing

Corporate communications have evolved in recent years to go beyond building a shared understanding about company goals to using storytelling to build trust and connect with employees, customers and investors. While businesses develop magazines and other content initiatives to share stories, it’s important that these materials engage internal audiences. Otherwise, the message is lost. Recently, businesses are […]

Read more
Posted in Going Mobile
02 Aug 2016 by

Avoiding app store commissions with a subscription website

subscription website

There is no denying that digital publishing offers huge savings when it comes to printing and distribution costs. However, it has also ushered in a dependence on Apple’s App Store and the Google Play Store to sell digital edition subscriptions. While the app stores help publishers expand their reach far beyond what is possible with the traditional newsstand, the price of doing […]

Read more
Posted in Going Mobile, Growth