07 Mar 2019 by Marco Atzori

Voice omnichannel: how to integrate a voice app in your marketing strategy

The proliferation of voice assistants and smart speakers, as well as the increasing popularity and usage of voice search, has made marketers wonder how they can capitalise on this potentially huge opportunity.

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Posted in voice app

05 Mar 2019 by Enrica Menozzi

Magazine publishers, improve your SEO ranking with a voice app!

  Search engine optimisation (SEO) is an area of digital marketing that is always changing.

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Posted in voice app

19 Dec 2018 by Luca Filigheddu

5 successful cross-marketing cases in the publishing industry

Cross-marketing or cross-promotion is one of the most beneficial marketing tactics in many industries, publishing included.

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Posted in case studies

17 Dec 2018 by Marco Atzori

Tips and tricks to make the most from your digital magazine's database

Any business seeking to take full advantage of the growth opportunities afforded by digital channels should have a database of contacts, customers, partners and, most of all, potential subscribers.

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Posted in database

14 Dec 2018 by Eleonora Francese

4 key factors to look at in the digital publishing strategy creation process

A digital publication’s creative process should be one that takes a certain amount of thought, though it shouldn't necessarily be a recurring struggle.

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Posted in digital strategy

12 Dec 2018 by Enrica Menozzi

Digital readers insights: how to exploit the data to create a data-driven strategy

Developing a data-driven strategy should be a priority for anyone managing a digital magazine. Good on you for having an interest in exploring this topic!

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10 Dec 2018 by Luca Filigheddu

5 unique features on Paperlit's software created for big publishing groups

For larger publishing houses to be able to stay on top of this ultra-competitive industry, there’s a need to be at the forefront of innovation.

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Posted in Paperlit

05 Dec 2018 by Marco Atzori

Paperlit, your partner to create an integrated digital strategy

What do you look for when you need a partner for growth and market leadership? In the publishing industry, you need a partner that has the right technology and the right experience. That’s why Paperlit has been chosen by publishers to take their business to the next level.

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Posted in Paperlit

03 Dec 2018 by Marco Atzori

Beyond the digital magazine app: here are the digital channels that every publisher should consider

Having a digital magazine app, while definitely a big boost, is not a one-off solution that would ensure the success of your publication. Instead, you should think of it as a key pillar that works with other channels to ensure maximum coverage of the publication’s audience.

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Posted in digital magazine app

29 Nov 2018 by Luca Filigheddu

How to take full advantage of your digital magazine app thanks to the right marketing strategy

In today’s market, your digital magazine app will be central to your publication’s success. That’s why you need the right marketing strategy to promote it.

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Posted in digital magazine app

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