For larger publishing houses to be able to stay on top of this ultra-competitive industry, there’s a need to be at the forefront of innovation.
The good thing is that we don’t really have to “invent” something new, but instead, find ways to incorporate new technologies already being used in other industries and find ways to apply them to our operations.
As a software solution created for the sole purpose of helping publishers take full advantage of the digital revolution, Paperlit has some of the most advanced functionalities in the digital publishing industry available for large publishing groups that need them to get that extra edge.
Paperlit has been designed with an open architecture, with the aim of being able to integrate with emerging, but tested technologies and adapting them for the digital publishing industry.
Here are some of the capabilities available for large publishing groups.
1. Advanced Analytics
Adopting a data-driven strategy for your digital publications is now possible through the adoption of Paperlit. Today, we know that data can unveil so many insights from user or reader behaviour generated as they use our digital magazine app, it’s only a matter of having the right tools to support our activities.
Paperlit’s open architecture allows the integration of the currently leading analytics solutions in the market such as Google Analytics and Flurry.
2. Subscriber management
Large publishers have to keep track of their subscribers, even more so when deciding to finally delve into digital magazines and magazine apps. That’s because having digital channels tend to provide a faster subscription (and unsubscribe) process. In a matter of a few clicks, you can easily get a new subscriber or lose an old one.
With more changes in your subscriber base that can update by the minute, you need the right subscriber management solution. Paperlit provides integrations with several subscriber management solutions such as DSB, Cambey & West, CDS, and Abbonamenti.it.
Paperlit integrates with some powerful e-commerce services such as Shopify and PubCommerce which allows publishers to take control of their sales and reach audiences directly rather than relying upon intermediaries.
PubCommerce allows publishers to sell both single copies and subscriptions right from their own websites. The platform supports SSO (Single Sign On) so readers can access magazines and publications even from multiple devices.
As PubCommerce is a product of Paperlit, it enjoys the seamless integration with Paperlit platform. Nonetheless, publishers can still use PubCommerce even with a different digital newsstand provider.
4. In-app purchases
Paperlit also had the foresight to include in-app purchases and essentially allows publishers to turn their magazines into a retail channel. Upon seeing an advertisement in the issue, readers can directly purchase the item on the ad and checkout before exiting the digital magazine app. No more redirects that could make you lose the customer along the way.
Why should digital magazines only delight their readers every month? Like it or not, the audience has changed and just like how Netflix is now delivering on-demand shows, magazines should also provide content for their readers when they want it.
Live content could be anything from blog or news updates or even live video streams. Naturally, a simple app wouldn’t do. Paperlit supports the provision of a live content feed as well as push notifications that can provide live updates, if necessary.
As you can see, the secret to Paperlit’s flexibility and compatibility with the latest trends is its open architecture and easy integration of the most popular technological solutions. Unlike other solutions that aim to replicate other technologies (which are not part of their own core expertise) into their own solutions, Paperlit focuses on being able to integrate with them.