06 May 2011 by Paperlit

Sesaab Editori launches new apps

Sesaab Editorial Group, one of the most important Italian publishing groups, continues its commitment to digital distribution with 4 new dedicated apps.

La Provincia di Sondrio and La Provincia di Lecco now have branded apps both on iPad and iPhone. They will also be available on Android very soon.

This brings Sesaab's total of Apps to 10, where they cover the North of Italy on both iPhone and iPad.

Previously Sesaab has published with Paperlit  L'eco Di Bergamo, La Provincia di Como and La Provincia di Varese for iPhone and iPad. In addition, Sesaab has taken advantage of the new possibilities in the App Store where they are now allowing for both Single issue purchase and subscriptions.

Other features worth mentioning are RSS feeds with the latest breaking news and direct links to the local paper websites.

Sesaab's renewed commitment to extending their digital offering is good news for publishers that have local papers.

A single branded app per local paper sounds like a successful strategy and business model.


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