This week AD Spain launched their digital magazine with Paperlit and has launched with a bang. Conde's AD has reached the number 1 position in newsstand from the start.
Of course we are happy with this result but more importantly this goes to show that there are many publishers out there that can seize important new revenue from the market, revenue opportunities which if not taken advantage of, may not be there in the future.
Data coming in from different sources reveals that readers are basing their money spending decisions on if the publication has a digital edition or not. If not, they are even willing to change publications.
So, congratulations to Conde' Spain for the number 1 position in the Spanish newsstand this week!