So you’ve now started planning the digital edition of a magazine, and you’ve probably realized by now that planning the digital edition of a magazine has a lot in common with planning the paper edition of a magazine, except you’re relieved of the burden of printing and distribution.
There are still some people out there who remain to be convinced of the merits of publishing a paper magazine online. Ironically enough, these are often the people who could benefit most from publishing a paper magazine online.
Successful business people are always looking for ways to make their assets work harder for them. In the publishing world, that means looking for ways to earn more with magazines. Fortunately, there are plenty of ways to make this happen.
These are hard times for publishers. People seem to read less and less, which of course impacts on the sales of newspapers and magazines. If you’re a publisher, surely you have asked yourself at least once: what could I do to improve business and increase revenues?
Although the future of publishing is almost certainly digital, right now many publications still feel the need (or want) to produce paper editions, so it makes sense to keep sales as high as possible. With that in mind, here is a list of 5 ways to increase the sales of a paper magazine.