Enrica Menozzi

Recent Posts

27 Mar 2019 by Enrica Menozzi

Conversational marketing: the new frontier of customer engagement for brands

A new trend is currently unfolding and luckily for you, it’s still early enough for your brand to reap the benefits of early adoption.

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Posted in voice app

22 Mar 2019 by Enrica Menozzi

15 brands that use voice apps brilliantly

When a new technology trend comes around, a good sign that will tell you if the trend will continue is whether big, well-known brands have started to adopt the new technology.

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Posted in voice app

11 Mar 2019 by Enrica Menozzi

All the steps to launch and promote a voice app

Although voice apps are still not as widely available as other channels, we are currently at the tipping point where more and more voice apps will be launched, and even more will come later.

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Posted in voice app

05 Mar 2019 by Enrica Menozzi

Magazine publishers, improve your SEO ranking with a voice app!

  Search engine optimisation (SEO) is an area of digital marketing that is always changing.

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Posted in voice app

12 Dec 2018 by Enrica Menozzi

Digital readers insights: how to exploit the data to create a data-driven strategy

Developing a data-driven strategy should be a priority for anyone managing a digital magazine. Good on you for having an interest in exploring this topic!

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27 Nov 2018 by Enrica Menozzi

15 great push notification techniques that publishers should try

Push notifications are the number one mobile engagement tactic in the arsenal of any app publisher, so there’s no reason why magazine publishers shouldn’t take advantage of this handy functionality.

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Posted in push notification

18 Sep 2018 by Enrica Menozzi

Native apps or web tech: which one is better for a digital magazine?

A lot has already been said about native apps versus web tech-based apps. There are even hybrid apps that combine the best of both worlds. However, not much has been said yet about their suitability for digital magazines.

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Posted in digital magazine app

10 Sep 2018 by Enrica Menozzi

How Paperlit can help you to boost your app downloads

Most digital publishing platforms focus on how to bring out a good digital magazine or publication. However, many fail to also focus on increasing app downloads, and that’s one of the things Paperlit helps with.

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Posted in digital magazine app

03 Jul 2018 by Enrica Menozzi

Digital Magazine Creation? Here is how to do it in a traditional newsroom

  Many of the traditional publishers who have been producing paper magazines for decades are now thinking about joining the modern age and creating something to keep up with the competition.

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Posted in digital newspaper, from print to digital, create a digital magazine

27 Jun 2018 by Enrica Menozzi

How much does it cost to create a digital magazine?

  There are two types of digital magazines: replica and reflow. Both offer a digital version of your magazine, but they are vastly different in terms of cost and features.

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Posted in digital magazine, production costs, create a digital magazine

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