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13 Apr 2016 by Guest Post

How publishers should manage app user complaints

In our last post we wrote about how to improve your app rating, which got us thinking more about what publishers can do if they do receive negative feedback.  To give publishers some insight on managing app user complaints and ratings, we decided to share a post from our friends at Tapdaq that originally appeared on our sister site, AppsBuilder. While the examples in this post come from the ...

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Posted in app ratings, app reviews, aso, Growth

08 Mar 2016 by Guest Post

How YouTube can boost mobile user acquisition

By 2018, it has been predicted that two-thirds of the global traffic will be video content and Youtube is playing a huge role in video content growth. There are currently over 1 billion users on YouTube who watch over 6 billion videos monthly and what’s even more impressive is that the total number of hours watched is growing 50% year over year.

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Posted in advertising, app install, CPI, Growth, user acquisition, youtube

18 Feb 2016 by Guest Post

How much should you pay for mobile user acquisition?

When it comes to performance user acquisition campaigns on mobile, how much should you pay? The question above, as straightforward as it might be, has no simple answer. Many factors can indeed influence  or even determine whether a performance-based user acquisition campaign will be successful.

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Posted in CPI, Growth, ltv, paid acquisition, ROI, user acquisition

03 Feb 2016 by Guest Post

5 user retention calculations digital publishers need to know

Retention is one of the most important components of the user lifecycle, and should hold a central spot in any mobile marketer’s dashboard. On top of providing an invaluable indication of the quality of an app, retention metrics have a direct impact on the calculation of customer lifetime value (LTV) for freemium apps.

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Posted in analytics, app analytics, engagement, Growth, retention

28 Jan 2016 by Guest Post

Is lifetime value essential to understanding mobile app success?

Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion around LTV’s definition and how it should be used for mobile campaigns. Let’s try and debunk the myths, set expectations straight and see how LTV can be effectively leveraged for mobile advertising.

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Posted in analytics, Growth, lifetime value, ltv, metrics, retention

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