Krista McLandress

Recent Posts

03 Nov 2016 by Krista McLandress

Using Facebook advertising to promote your digital magazine

With over 1.65 billion monthly active users and over 50% accessing the service on mobile only, Facebook has quickly become the channel for discovering news and consuming content. As such, Facebook is keen to help publishers distribute content and publishers are quick to use Facebook Advertising to grow their mobile audience.

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Posted in advertising, app install ads, facebook, Growth

27 Oct 2016 by Krista McLandress

Is the digital edition dead?

Last week I read an interesting article from David Hicks exploring the reasons many publishers are reducing costs associated with the digital edition, mainly in creation and distribution. This got me thinking, "Is the digital edition dead?"

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Posted in digital edition, digital magazine, digital reflow, digital replica, Going Mobile, Mobile Trends, responsive reflow

19 Oct 2016 by Krista McLandress

How to grow your app audience by boosting app discovery

App Store: 2 million apps. Google Play: 2.2 million apps. Let those numbers sink in. Now ask yourself: What can a single publisher to do stand out from the crowd?

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Posted in app discovery, app install ads, app store optimization, app visibility, Growth, Mobile Trends

10 Oct 2016 by Krista McLandress

5 ways a content app can boost sales this 2016 holiday season

Mobile usage is through the roof and, when it comes to shopping, it's no surprise that consumers are turning to their mobile devices to buy, buy, buy!

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Posted in content app, content hub, Going Mobile, holiday 2016, mobile, Mobile Trends, trends

04 Oct 2016 by Krista McLandress

Publishers: Combat ad blocking with native advertising

Ad blocking is a hot topic with advertisers and publishers. And rightly so. Readers are visible turned off by display ads. You only need to look at the increased usage of ad blocking software to understand that readers are sick and tired of ads that ruin their experience online and annoy them with tracking software.

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Posted in advertising revenue, display ads, Growth, in-app advertising, Mobile Trends, native ads, native advertising

29 Sep 2016 by Krista McLandress

What is a content hub?

Content marketing is a major focus for marketers. From blog posts to whitepapers, webinars and videos, content is the fuel that helps businesses generate, qualify and move leads through their sales funnels, otherwise known as inbound marketing.

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Posted in content app, content hub, content marketing app, Going Mobile, marketing app

20 Sep 2016 by Krista McLandress

Why your agency should use a DIY digital publishing platform

Mobile apps have never been so popular. We use apps to access a wide range of digital content to research, to catch-up on the news, for entertainment and even to shop. In fact, the latest ComScore stats put mobile app usage at over 50% of total time spent using media. It’s no surprise then that creative agencies are required to make content-based mobile apps a part of any integrated marketing ...

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Posted in Going Mobile, white label digital publishing

06 Sep 2016 by Krista McLandress

Corporate digital magazines: 5 reasons to publish to a mobile app

Corporate communications have evolved in recent years to go beyond building a shared understanding about company goals to using storytelling to build trust and connect with employees, customers and investors. While businesses develop magazines and other content initiatives to share stories, it's important that these materials engage internal audiences. Otherwise, the message is lost.

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Posted in corporate communications, corporate digital magazine, corporate magazine, corporate publishing, digital magazine publish, Going Mobile

02 Aug 2016 by Krista McLandress

Avoiding app store commissions with a subscription website

There is no denying that digital publishing offers huge savings when it comes to printing and distribution costs. However, it has also ushered in a dependence on Apple's App Store and the Google Play Store to sell digital edition subscriptions.

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Posted in app store, circulation revenue, Going Mobile, Growth, newsstand, subscription portal, subscription website

28 Jun 2016 by Krista McLandress

Catalog marketing: How to go mobile with a digital catalog

Catalog marketing is an important tool for many businesses, helping them advertise their products and services to consumers directly in their homes or places of work. In fact, according to the Direct Marketing Association (DMA), US catalog mailings grew to 11.9 billion in 2013 propelling over 90 million people to make a purchase, making catalogs the most effective driver of online and in-store ...

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Posted in catalog marketing, digital catalog, Going Mobile

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