Krista McLandress

Recent Posts

22 Jun 2016 by Krista McLandress

3 reasons your digital edition needs to employ a search feature

It's no secret that search has revolutionized the way we access information - you only have to look at Google to understand the importance it has to publishers and consumers. In fact, search is everywhere. Publishers websites use search to allow visitors to quickly sort through endless archives of articles and commerce website use search to help visitors sort through products. So what about ...

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Posted in Growth, search, search feature

16 Jun 2016 by Krista McLandress

5 ways publishers can take advantage of summer marketing trends

When the temperatures rise, many of us take time out to relax as a way to reward ourselves for all the hard work we've put in over the year and that often involves catching up on news and entertainment via our mobile devices. Summer is a great time for publishers to reach out to consumers and forge relationships by leveraging some of the season's key marketing trends.

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Posted in acquisition, app install, app marketing, digital marketing, engagement, Growth, marketing trends, promotion, retention

13 Jun 2016 by Krista McLandress

How to implement Paperlit into your existing digital publishing process

Digital publishing for mobile has come a long way - both in terms of digital edition apps and the technology used to create them. From replicas for your tablet, to the more engaging responsive reflows and HTML for quicker mobile distribution, digital publishing has come to cover a range of products, leaving publishers to find a way to develop a mix of each, at a sustainable cost.

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Posted in app publishing, digital publishing process, digital publishing solution, Going Mobile

25 May 2016 by Krista McLandress

HOW-TO: 3 steps to crafting the perfect push notification campaign

Push notification campaigns are a staple for engaging mobile app users and increasing app usage. With a short message publishers break important news, alert users about a new issue that is on newsstands, or even promote a new subscription offer, all in an attempt to get users back into the app. But how can you be sure that the message isn't falling on blind eyes?

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Posted in app engagement, app marketing, Growth, push notification

19 May 2016 by Krista McLandress

5 push notification campaigns to help you sell more digital magazine subscriptions

As any app marketer will tell you, push notifications are key to any app marketing strategy. Automating push notification campaigns can help you on-board new users, nurture in-app purchases and foster loyalty among subscribers. However, getting started can daunting for publishers that are new to mobile app marketing.

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Posted in app usage, engagement, Growth, push notification, retention, user engagement

05 May 2016 by Krista McLandress

5 reasons to add a news feed to your newsstand app

Here at Paperlit, we've just launched Paperlit Live - a brand new feature that allows publishers to add a live news feed to their newsstand app. Now anyone that is distributing publications, like magazines, catalogues, sales collateral or marketing guides with a branded newsstand app can also share content from their website, blog or exclusive RSS feed.

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Posted in Going Mobile, Growth, in-app feed, news feed, rss feed

28 Apr 2016 by Krista McLandress

30+ must-use app marketing tools for digital publishing success

If publishing your magazine or print publications to mobile is new territory then you're in luck. In this post we've compiled some of the best tools for non-app marketers to excel in app publishing. Here are over 30 resources and tools to refer to when you need to promote your app, increase your organic app store traffic or drive more downloads (from quality users!). Happy reading!

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Posted in Going Mobile

20 Apr 2016 by Krista McLandress

What is a digital reflow?

When it comes to publishing and distributing your magazine with a mobile app, there are a few different ways to format your digital magazine. Traditionally, publishers have published digital replicas - a simple PDF version of their magazine - which for many circumstances gets the job done.

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Posted in digital edition, digital magazine, Going Mobile, interactive magazine, reflow, replica

30 Mar 2016 by Krista McLandress

[Infographic] 7 ways to increase app ratings and reviews

App ratings and reviews can make or break the success of your magazine app on the stores. Having a highly rated app will help you rise in rankings and stand out from your competitors, while the opinions expressed in reviews play an important role in converting app store visitors.

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Posted in app ratings, app reviews, app store, app store optimization, aso, google play, Growth, ranking

23 Mar 2016 by Krista McLandress

5 ways to sell digital magazine subscriptions

Digital magazines - whether on the web or mobile - are growing in popularity with both readers and publishers. This year digital is set to account for 11% of total circulation revenue, giving many publishers the positive sign they need to put more resources behind their digital offerings. Meanwhile, some publications are ceasing print production entirely, moving quickly towards a  digital-only ...

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Posted in advertising, email, Growth, magazine sales, paywall, subscription

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