Krista McLandress

Recent Posts

17 Mar 2016 by Krista McLandress

Driving downloads with mobile app install ads

Any app publisher will tell you that paid acquisition campaigns can be a great way to promote your app, drive more traffic to your store and scale your growth. App install ads have evolved in the past couple years, with many of the major social and search channels offering ad products for app publishers. According to eMarketer, app install ads constitute between 30 and 50 percent of the mobile ...

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Posted in app install ads, Growth, paid acquisition

15 Mar 2016 by Krista McLandress

3 types of digital magazines publishers can create to boost revenues

Smartphones and tablets have changed the way people consume digital media. Mobile devices are always by our side, with information and entertainment just a tap away. According to ComScore data, mobile accounts for 62% of time spent consuming digital media, with mobile apps representing more than half of that time.

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Posted in digital replica, Going Mobile, inDesign, interactive digital replica, pdf, reflow digital magazine

01 Mar 2016 by Krista McLandress

6 ways to promote a magazine app

Publishers create magazine apps to sell digital issues on the app stores, but simply publishing an app isn't enough to launch a successful mobile distribution strategy. To reap the full benefits of a magazine app, publishers need to develop a promotional strategy that drives traffic to the app stores and gets people to install the app on their mobile device.

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Posted in app install ads, app promotion, Going Mobile, Growth, paid acquisition, user acquisition

01 Mar 2016 by Krista McLandress

Is Paperlit a viable alternative to Adobe DPS?

  Update: 21/09/2017  Since the day Adobe removed DPS from trade, a lot of publishers have started looking for valid alternatives. One of the major concerns was to have to throw away all the content in .folio format which had been produced till that moment. 

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Posted in Adobe, Adobe Experience Manager, AEM Moble, digital publishing software, DPS 2015, DPS Classic, Going Mobile

24 Feb 2016 by Krista McLandress

Adding image galleries to your digital replica

Publishers can distribute and monetize publication with mobile apps, but they can also use this opportunity to bring print content to life. Digital replicas are often thought of as just the digital versions of a printed issues, however publishers can add multimedia elements like video and image galleries, as well as web links and HTML, to enhance the user experience and increase reader engagement.

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Posted in digital publishing software, digital replica, Going Mobile, image gallery, interactive digital edition, interactive magazine

10 Feb 2016 by Krista McLandress

Google Play promo codes simplify publisher coupon campaigns

Earlier this month Google announced the launch of in-app promotions, letting app publishers set up coupon code campaigns directly from the Google Play Developer's Console. While Apple has offered promo codes for paid apps for awhile, Google is the first to support promo codes for in-app purchases. This is great news for magazine app publishers since the promo codes can be used to give single ...

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Posted in coupons, free issue, Growth, marketing campaign, promo codes, user acquisition

01 Feb 2016 by Krista McLandress

5 types of videos to add to your digital magazine

It's no secret that online video consumption is off the charts. Video accounts for more than 50% of mobile traffic and is expected to reach almost 80% by 2019!

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Posted in content, Going Mobile, multimedia elements, video, video magazine

25 Jan 2016 by Krista McLandress

The app analytic metrics every digital magazine publisher needs to know

One the major benefits digital publishing has over print is the ability to track the performance of your digital edition in real time.  Digital publishers can collect app analytic metrics from the app stores and analytics from providers like Google Analytics or Flurry to track digital magazine performance and identify benchmarks to define success.

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Posted in app analytics, app downloads, app metrics, Growth, publication metrics, retention

19 Jan 2016 by Krista McLandress

How publishers can boost digital circulation with App Store Optimization (ASO)

Circulation is the cornerstone of publishing but digital, and especially mobile, has transformed how people buy and read magazines. Gone are the days of newsstand only revenues as we now look to acquire users across multiple devices and nurturing them towards a purchase or subscription via mobile apps and the web. As more magazine publishers develop apps to reach a growing mobile audience, user ...

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Posted in app download, app icon, app install, app preview, app ranking, app rating, app reviews, app screenshots, app store optimization, aso, circulation revenue, Growth, keyword optimization, user acquisition

23 Dec 2015 by Krista McLandress

5 benefits that will help you get approval for your magazine app

Digital publishing has disrupted the traditional publishing industry, and magazine publishers are looking to use new technology to reduce costs and increase margins associated with producing and distributing publications. Magazine apps support both the sales of digital edition and distribution of content via feeds, making them a winning solution for meeting the changing demands of digital ...

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Posted in Going Mobile

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