Luca Filigheddu

Recent Posts

02 Sep 2019 by Luca Filigheddu

Datrix acquires PaperLit to grow with data monetization

 

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09 Aug 2019 by Luca Filigheddu

TV ads: make people take action with their smart speakers

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Posted in voice app

03 Apr 2019 by Luca Filigheddu

What are the benefits of voice apps for magazine publishers?

Magazine publishers may still be getting to grips with digital magazine apps, but the truly innovative publishers should start looking towards voice apps.

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Posted in voice app

25 Mar 2019 by Luca Filigheddu

How Paperlit can help you create your voice app

Creating something new, such as voice apps, can be daunting especially if you don’t have any experience.

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Posted in voice app

14 Mar 2019 by Luca Filigheddu

Voice search is changing the way we use Internet, and we like it!

Recently, there’s been a new trend that’s rising exponentially and, if it continues, it will have great implications on the way we use the internet just the same as how social media changed the way we communicated with our friends over the internet.

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Posted in voice app

19 Dec 2018 by Luca Filigheddu

5 successful cross-marketing cases in the publishing industry

Cross-marketing or cross-promotion is one of the most beneficial marketing tactics in many industries, publishing included.

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Posted in case studies

10 Dec 2018 by Luca Filigheddu

5 unique features on Paperlit's software created for big publishing groups

For larger publishing houses to be able to stay on top of this ultra-competitive industry, there’s a need to be at the forefront of innovation.

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Posted in Paperlit

29 Nov 2018 by Luca Filigheddu

How to take full advantage of your digital magazine app thanks to the right marketing strategy

In today’s market, your digital magazine app will be central to your publication’s success. That’s why you need the right marketing strategy to promote it.

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Posted in digital magazine app

22 Nov 2018 by Luca Filigheddu

Why you should integrate conversational marketing and chatbots in your digital publishing strategy

You’ve innovated by choosing digital as your medium for your publication. Now, it’s time to forge ahead and work towards keeping ahead of the curve by incorporating conversational marketing and chatbots in your digital publishing strategy.

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Posted in conversational marketing, chatbot

01 Oct 2018 by Luca Filigheddu

How to use app install ads to target the readers of your digital magazine app

Promoting your digital magazine app through advertisements is the most effective way of boosting installations. However, not all have found success through this route, and this is mainly because of three things.

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Posted in digital magazine app

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