Short answer is: sure. These days you can pretty much lie about anything; even digital magazines sales data. But the real question is: should you, though?
Magazine publishers for the education sector cannot be in a more opportunity-rich moment than right now. And yet, many still struggle to grow their revenues. If your magazine is one of those that are either struggling to keep the printers on or grow your stagnating or falling profits, then you have the opportunity to turn things around.
There are still some people out there who remain to be convinced of the merits of publishing a paper magazine online. Ironically enough, these are often the people who could benefit most from publishing a paper magazine online.
Although the future of publishing is almost certainly digital, right now many publications still feel the need (or want) to produce paper editions, so it makes sense to keep sales as high as possible. With that in mind, here is a list of 5 ways to increase the sales of a paper magazine.
The end of the year is usually the best time to look back at what you achieved during the past 12 months, see how things went for the company and get ready for the upcoming one.
What does the future of digital publishing looks like? How should publishers react to changes in our industry? These are just some of the questions we've been reflecting on recently as we reach the half way point in what has been an eventful year in digital publishing.