Luca Filigheddu

Recent Posts

14 Mar 2019 by Luca Filigheddu

Voice search is changing the way we use Internet, and we like it!

Recently, there’s been a new trend that’s rising exponentially and, if it continues, it will have great implications on the way we use the internet just the same as how social media changed the way we communicated with our friends over the internet.

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Posted in voice app

19 Dec 2018 by Luca Filigheddu

5 successful cross-marketing cases in the publishing industry

Cross-marketing or cross-promotion is one of the most beneficial marketing tactics in many industries, publishing included.

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Posted in case studies

10 Dec 2018 by Luca Filigheddu

5 unique features on Paperlit's software created for big publishing groups

For larger publishing houses to be able to stay on top of this ultra-competitive industry, there’s a need to be at the forefront of innovation.

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Posted in Paperlit

29 Nov 2018 by Luca Filigheddu

How to take full advantage of your digital magazine app thanks to the right marketing strategy

In today’s market, your digital magazine app will be central to your publication’s success. That’s why you need the right marketing strategy to promote it.

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Posted in digital magazine app

22 Nov 2018 by Luca Filigheddu

Why you should integrate conversational marketing and chatbots in your digital publishing strategy

You’ve innovated by choosing digital as your medium for your publication. Now, it’s time to forge ahead and work towards keeping ahead of the curve by incorporating conversational marketing and chatbots in your digital publishing strategy.

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Posted in conversational marketing, chatbot

01 Oct 2018 by Luca Filigheddu

How to use app install ads to target the readers of your digital magazine app

Promoting your digital magazine app through advertisements is the most effective way of boosting installations. However, not all have found success through this route, and this is mainly because of three things.

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Posted in digital magazine app

26 Sep 2018 by Luca Filigheddu

Content consumption habits on apps are changing: how should publishers react?

Just as publishers have adapted to now offer their magazines on a digital magazine app, so too should they adapt to the way people are consuming content on their apps to be able to provide the best tailored experience for their readers.

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Posted in digital magazine app

20 Sep 2018 by Luca Filigheddu

App promotion checklist: all you need to do before, during and after the launch

 Your team has designed an app and its ready for release. Market pressure has convinced you to take this bold step. A lot of work has gone into it, and rightly so.

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Posted in digital magazine app

12 Sep 2018 by Luca Filigheddu

Digital magazine app monetisation: how does it work?

Subscriptions shouldn’t be the only focus when it comes to digital magazine apps, even when it comes to monetisation.

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Posted in digital magazine app

25 Jun 2018 by Luca Filigheddu

Digital first: what does it mean and where will it take the magazine publisher

  Traditional magazine publishing is characterized by a print-first workflow. 

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Posted in publishers, digitalization

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