Marco Atzori

Recent Posts

05 Apr 2019 by Marco Atzori

Voice app data analysis: how to offer the right content to your readers

The rise in voice apps means a new avenue for companies to understand what content delights their customers best, and this is done through voice app data analysis.

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Posted in voice app

19 Mar 2019 by Marco Atzori

Here's why your brand should have a voice strategy in 2019

Voice apps may still be in their early days, but there’s no mistaking the fact that in about two years from now brands will be trying to grapple with voice searches, voice apps, and conversational and voice strategy.

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Posted in voice app

07 Mar 2019 by Marco Atzori

Voice omnichannel: how to integrate a voice app in your marketing strategy

The proliferation of voice assistants and smart speakers, as well as the increasing popularity and usage of voice search, has made marketers wonder how they can capitalise on this potentially huge opportunity.

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Posted in voice app

17 Dec 2018 by Marco Atzori

Tips and tricks to make the most from your digital magazine's database

Any business seeking to take full advantage of the growth opportunities afforded by digital channels should have a database of contacts, customers, partners and, most of all, potential subscribers.

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Posted in database

05 Dec 2018 by Marco Atzori

Paperlit, your partner to create an integrated digital strategy

What do you look for when you need a partner for growth and market leadership? In the publishing industry, you need a partner that has the right technology and the right experience. That’s why Paperlit has been chosen by publishers to take their business to the next level.

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Posted in Paperlit

03 Dec 2018 by Marco Atzori

Beyond the digital magazine app: here are the digital channels that every publisher should consider

Having a digital magazine app, while definitely a big boost, is not a one-off solution that would ensure the success of your publication. Instead, you should think of it as a key pillar that works with other channels to ensure maximum coverage of the publication’s audience.

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Posted in digital magazine app

03 Oct 2018 by Marco Atzori

How to keep your digital magazine readers engaged with an app

One of the biggest problems with a digital magazine app is that you usually see a spike in usage when a new issue is released, but for the rest of the month, you have a much lower usage. 

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Posted in digital magazine app

28 Sep 2018 by Marco Atzori

What does app personalization mean and why is it important

The statement, “there’s an app for everything nowadays”, is usually intended as an overstatement. However, it is somewhat grounded in reality. The sheer number of apps available today means you’ll have to ensure that your app stands out.

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Posted in digital magazine app

06 Sep 2018 by Marco Atzori

App conversion rate optimization: 4 elements that will drive more downloads

Ensuring that the ratio of people who download your app out of those that visit your app store remains high is one of the best things you can do to ensure that your app will be among the first in the list of research results for your targeted keywords.

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Posted in digital magazine app

27 Aug 2018 by Marco Atzori

All you need to know about digital magazine apps in a practical glossary

Fancy a different approach to learning about digital magazine apps? Then let’s switch it up a bit. Today, we’re presenting you with the A to Z practical glossary of digital magazine apps.

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Posted in digital magazine app

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