After Wired Italy's launch last month with Paperlit of an enriched PDF replica, the new iPad edition is a mixture of Wired.it content and the digital replica of the magazine.
Tablets have surely increased the age range of consumers who can now enjoy access to digital content and we have worked hard on creating an experience which makes it possible for very young children or elderly people to intuitively access all the content in an app immediately, without the need for any instruction or learning time. In this way, mobile computing not only increases reach for giving access to content anywhere at anytime but it also increases the age group
publishers can target. Just 2 years ago, an online newspaper surely could not have counted on reaching the entire senior citizen audience nor could a children's content owner think of reaching 5 year olds with the same ease as on an iPad or Android device today.