Most digital publishing platforms focus on how to bring out a good digital magazine or publication. However, many fail to also focus on increasing app downloads, and that’s one of the things Paperlit helps with.
Times are still hard for the publishing industry. While there has been some improvement recently with the industry further adapting to the market through digital publications and revenue, there’s no doubt that the landscape is still challenging. That’s why you’ll need all the help you can get.
One of the key steps you can take is to ensure that you are using the right tools to support your digital publishing strategy. Aside from having strong magazine design and production capabilities (with its ability to connect and bring together the best digital publishing solutions through plugins), Paperlit can help you boost your app downloads.
A preemptive strike through app optimisation
You may think that app optimisation is just for reader retention. After all, how can a person who hasn’t experienced your app benefit from its level of optimisation? However, that line of thinking is just half of the story.
Two of the key drivers of app downloads is reviews and ratings. Sure, the first things that app store visitors see are the screenshots and the app preview video, but right after that, they’re scrolling down to the reviews section and checking out how many stars did your app get.
If your app store is peppered with bad reviews, then most would think twice about downloading it. To be able to preempt this, you need a platform that supports optimisation of your app at all levels.
Your digital magazine app needs to have intuitive navigation and functionalities that delight your readers. You also have to find where are the main issues inside your app. If too many elements inside your app go wrong or if your users feel the app is badly designed, then quite likely, they aren’t alone, and before you know it, your review section is filled with negative comments.
Paperlit allows you to keep a handle on this by integrating with Google Analytics and Flurry to provide in-app insights and has capabilities to deliver a digital magazine app with the functionalities that are expected by your readers today.
Seamless promotion and support
Since 2016, Paperlit has already integrated one of the most successful app promotion ad platforms such as Facebook App Ads. Facebook is currently one of the strongest drivers for app installs through its ads. With Instagram becoming a part of Facebook, it’s also easier to advertise on Instagram through their action-oriented ads.
Facebook’s key advantage is its Facebook Custom Audiences combined with its Lookalike Audience functionalities that allow you to find similar people to your current subscribers. They’re pretty powerful, but you’ll need an app that can integrate with the Facebook SDK.
However, Facebook and Instagram ads aren’t the only social ads to consider. You can advertise on Twitter to capture the live user market or branch out further into search engine ads in Google, or you can directly advertise in app stores.
Experience in the industry
As you can see, both app promotion and app optimisation play key important roles in helping you boost your app downloads. Paperlit has been a trusted industry solution with some of the biggest international names such as Forbes and Vanity Fair using its digital publishing platform to distribute its issues.
However, don’t just think that Paperlit is for big names. It caters to publications both big and small. In fact, it’s starter package is scaled to fit the needs of small publications.
Paperlit’s versatility has also already been put to the test having been used for various types of publications other than magazines and in different sectors. Paperlit has been used to create interactive product catalogues, newsletters, corporate magazine, a news app and more proving its multi-format support and versatility. Furthermore, no extra technical skills are needed. A Paperlit-powered team can create publications with the same graphic design and content skills found in almost any marketing and communications department.