In recent years, the skills taken to use social networks, in a way that can positively impact your business or indeed your profile in the digital stratosphere, have become something akin to an art form.
The days where a simple update with a few words or a grainy snap would suffice are long gone. Now it’s all about precision, planning and targeting, so if you want your social networks to boost your digital magazines, then just read on and find out everything you need to know.
Be careful to choose the right platform
As tempting as it may be to sign up to every social media network available and attempt to conquer them all, it’s not always the wisest decision. So, what should you do? Well, it’s pretty simple, choose the social network that attracts the majority of your target audience. For instance, if you have a digital magazine that is focused on business, then you should opt for LinkedIn which is notorious for its business moguls.
If your magazine aims to attract up-and-coming artists and designers, then you should opt for something that is tailored to suit the visual communities like Instagram or Pinterest. Investing your time in one or two platforms and building a really solid presence on those will be worthwhile!
Keep track of what you post with a content calendar
A content calendar allows you to list the posts that you want to share in the upcoming week or month which makes it very easy to keep track of what you say and do. You can decide how much detail you want to go into and decide how you want to organise it; there’s no right or wrong way. However, a helpful hint is to organise your posts by day and time and include the copy you’ve written for the different platforms and any creatives (images or videos) that need to be shared alongside the post.
This ensures that you avoid repeating yourself! You can also easily assign a day of the week to post a particular type of content. For example, you could share niche news regarding the industry on Mondays, original content from your magazine could be shared on Tuesdays and so on. It’s best if you figure out your schedule as you are the one who knows your audience best! Just remember that a lot of social media scheduling tools have a content calendar built in so you don’t need to spend hours creating a spreadsheet manually.
Don’t be afraid to recycle content
A crucial thing to remember about social networks is that the life cycle of posts is infamously short. I mean to say, with Twitter, you pretty much need your target audience to be online at that exact moment in order to have your tweet registered and ensure that it is seen by your fans.
This combined with the constantly updating algorithms prove that it’s pretty much impossible to predict when is the optimal time to post and reach your audience, it’s a matter of luck. Now, this is where recycled content or evergreen content comes in. These are posts that never lose their relevance so they can and should be shared repeatedly! This will lead to an increase in engagement and interaction which will only benefit your exposure.
Know right metrics for you
It’s extremely important to make a distinction between vanity metrics and genuinely useful metrics. Let me put it this way, say you get 100,000 likes on Facebook but your posts only get a handful of likes and a few comments, isn’t this a bit worrying? That’s the time to start questioning why your posts aren’t generating more engagement.
Maybe you’re sharing content that is no longer relevant to your audience, or perhaps you’re sharing posts at the wrong time? You have to do some research and get informed. This will be the key to your success!
Become a social media wizard
You’re ready! We’ve taught you all we know, and now it’s time to go forth and conquer the social stratosphere. Just be sure to keep running little checks to ensure that everything is running as it should and success on social networks will be yours!