With the publication of Mixer Planet on Android, Fiera Milano adds another important piece to their digital strategy.
The App Mixer Planet, which was already available on iOS, lets anybody with an Android tablet or Smartphone read the Food and Beverage publications of Fiera Milano Media, the part of the group that manages their b2b publications.
Within the App Mixer Planet, readers will find the following publications:
Mixer: Official magazine for bar and restaurant owners, market leader with 125,000 physical copies distributed.
Beverage & Grocery, published twice a year for the beverage sector
Nightlife, the magazine for evening and late night bars, discos and restaurants.
Qualitaly Magazine, the b2b magazine for the food industry.
In addition to Fiera Milano Media, Paperlit works with the Zoomba group in the USA which also has a food-service and equipment b2b magazine.
Jonathan Brownstein, sales director for Paperlit, had this to say about Fiera Milano Media's latest app, "As the market evolves, our partners evolve as well. The b2b magazine industry has the same challenge our b2c publishers have and that is how to properly grasp the digital opportunity. Fiera Milano and Zoomba Group are innovators in this area and we are happy to be the engine behind that innovation".