30 May 2011 by Paperlit

Mixer Magazine goes digital

Mixer, Italy's oldest (founded 23 years ago) and most important B2B magazine for food and drink that goes to all the Italian bars, restaurants and management working in the Food and beverage distribution business, has chosen Paperlit to go Mobile.

The publication is owned by Fiera Milano Editore and is a great example of how a business to business magazine can take advantage of iPad distribution.

Mixer on iPad has 4 different magazines inside the app, including, Mixer, Food and Beverage, Mixer Plus and Nightlifemagazine.

http://itunes.apple.com/it/app/mixer/id432912653?mt=8#

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