New York's most famous monthly magazine has decided to go with Paperlit to launch their tablet edition. The publication has integrated its 4 blogs into the digital version via rss feeds to keep readers up to date and has integrated links to their site to create more interactivity between the monthly magazine and the online properties. Readers of the New York Magazine digital version can enjoy the layout they are used to with some cool features to keep them up to date by the minute.
Take a look at how Paperlit and the New York Magazine manage the archive and new issues, with a very cool cover flow. For the launch of the New York Magazine, Google TV was the main sponsor with a banner and interstitial advertising campaign for the first 2 months of the launch.