With over 1.65 billion monthly active users and over 50% accessing the service on mobile only, Facebook has quickly become the channel for discovering news and consuming content. As such, Facebook is keen to help publishers distribute content and publishers are quick to use Facebook Advertising to grow their mobile audience.
Last week I read an interesting article from David Hicks exploring the reasons many publishers are reducing costs associated with the digital edition, mainly in creation and distribution. This got me thinking, "Is the digital edition dead?"
App Store: 2 million apps. Google Play: 2.2 million apps. Let those numbers sink in. Now ask yourself: What can a single publisher to do stand out from the crowd?
Mobile usage is through the roof and, when it comes to shopping, it's no surprise that consumers are turning to their mobile devices to buy, buy, buy!
Ad blocking is a hot topic with advertisers and publishers. And rightly so. Readers are visible turned off by display ads. You only need to look at the increased usage of ad blocking software to understand that readers are sick and tired of ads that ruin their experience online and annoy them with tracking software.
Content marketing is a major focus for marketers. From blog posts to whitepapers, webinars and videos, content is the fuel that helps businesses generate, qualify and move leads through their sales funnels, otherwise known as inbound marketing.
Mobile apps have never been so popular. We use apps to access a wide range of digital content to research, to catch-up on the news, for entertainment and even to shop. In fact, the latest ComScore stats put mobile app usage at over 50% of total time spent using media. It’s no surprise then that creative agencies are required to make content-based mobile apps a part of any integrated marketing ...
Corporate communications have evolved in recent years to go beyond building a shared understanding about company goals to using storytelling to build trust and connect with employees, customers and investors. While businesses develop magazines and other content initiatives to share stories, it's important that these materials engage internal audiences. Otherwise, the message is lost.
There is no denying that digital publishing offers huge savings when it comes to printing and distribution costs. However, it has also ushered in a dependence on Apple's App Store and the Google Play Store to sell digital edition subscriptions.
What does the future of digital publishing looks like? How should publishers react to changes in our industry? These are just some of the questions we've been reflecting on recently as we reach the half way point in what has been an eventful year in digital publishing.