03 Dec 2018 by Marco Atzori

Beyond the digital magazine app: here are the digital channels that every publisher should consider

Having a digital magazine app, while definitely a big boost, is not a one-off solution that would ensure the success of your publication. Instead, you should think of it as a key pillar that works with other channels to ensure maximum coverage of the publication’s audience.

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Posted in digital magazine app

29 Nov 2018 by Luca Filigheddu

How to take full advantage of your digital magazine app thanks to the right marketing strategy

In today’s market, your digital magazine app will be central to your publication’s success. That’s why you need the right marketing strategy to promote it.

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Posted in digital magazine app

27 Nov 2018 by Enrica Menozzi

15 great push notification techniques that publishers should try

Push notifications are the number one mobile engagement tactic in the arsenal of any app publisher, so there’s no reason why magazine publishers shouldn’t take advantage of this handy functionality.

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Posted in push notification

22 Nov 2018 by Luca Filigheddu

Why you should integrate conversational marketing and chatbots in your digital publishing strategy

You’ve innovated by choosing digital as your medium for your publication. Now, it’s time to forge ahead and work towards keeping ahead of the curve by incorporating conversational marketing and chatbots in your digital publishing strategy.

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Posted in conversational marketing, chatbot

03 Oct 2018 by Marco Atzori

How to keep your digital magazine readers engaged with an app

One of the biggest problems with a digital magazine app is that you usually see a spike in usage when a new issue is released, but for the rest of the month, you have a much lower usage. 

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Posted in digital magazine app

01 Oct 2018 by Luca Filigheddu

How to use app install ads to target the readers of your digital magazine app

Promoting your digital magazine app through advertisements is the most effective way of boosting installations. However, not all have found success through this route, and this is mainly because of three things.

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Posted in digital magazine app

28 Sep 2018 by Marco Atzori

What does app personalization mean and why is it important

The statement, “there’s an app for everything nowadays”, is usually intended as an overstatement. However, it is somewhat grounded in reality. The sheer number of apps available today means you’ll have to ensure that your app stands out.

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Posted in digital magazine app

26 Sep 2018 by Luca Filigheddu

Content consumption habits on apps are changing: how should publishers react?

Just as publishers have adapted to now offer their magazines on a digital magazine app, so too should they adapt to the way people are consuming content on their apps to be able to provide the best tailored experience for their readers.

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Posted in digital magazine app

20 Sep 2018 by Luca Filigheddu

App promotion checklist: all you need to do before, during and after the launch

 Your team has designed an app and its ready for release. Market pressure has convinced you to take this bold step. A lot of work has gone into it, and rightly so.

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Posted in digital magazine app

18 Sep 2018 by Enrica Menozzi

Native apps or web tech: which one is better for a digital magazine?

A lot has already been said about native apps versus web tech-based apps. There are even hybrid apps that combine the best of both worlds. However, not much has been said yet about their suitability for digital magazines.

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Posted in digital magazine app

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