Push notifications are the number one mobile engagement tactic in the arsenal of any app publisher, so there’s no reason why magazine publishers shouldn’t take advantage of this handy functionality.

You’ve innovated by choosing digital as your medium for your publication. Now, it’s time to forge ahead and work towards keeping ahead of the curve by incorporating conversational marketing and chatbots in your digital publishing strategy.

One of the biggest problems with a digital magazine app is that you usually see a spike in usage when a new issue is released, but for the rest of the month, you have a much lower usage. 

Promoting your digital magazine app through advertisements is the most effective way of boosting installations. However, not all have found success through this route, and this is mainly because of three things.

The statement, “there’s an app for everything nowadays”, is usually intended as an overstatement. However, it is somewhat grounded in reality. The sheer number of apps available today means you’ll have to ensure that your app stands out.

Just as publishers have adapted to now offer their magazines on a digital magazine app, so too should they adapt to the way people are consuming content on their apps to be able to provide the best tailored experience for their readers.

 Your team has designed an app and its ready for release. Market pressure has convinced you to take this bold step. A lot of work has gone into it, and rightly so.

A lot has already been said about native apps versus web tech-based apps. There are even hybrid apps that combine the best of both worlds. However, not much has been said yet about their suitability for digital magazines.

Subscriptions shouldn’t be the only focus when it comes to digital magazine apps, even when it comes to monetisation.

Most digital publishing platforms focus on how to bring out a good digital magazine or publication. However, many fail to also focus on increasing app downloads, and that’s one of the things Paperlit helps with.