05 Dec 2018 by Marco Atzori

Paperlit, your partner to create an integrated digital strategy

Paperlit, your partner to create an integrated digital strategyWhat do you look for when you need a partner for growth and market leadership? In the publishing industry, you need a partner that has the right technology and the right experience. That’s why Paperlit has been chosen by publishers to take their business to the next level.

Since its foundation, Paperlit has strived to become the right partner for publishing companies that are seeking to become the leaders in the market. Take a look at some of the reasons why publishers choose Paperlit to help them navigate and steer through the age of digital magazines, social media, apps, search engines and more.

Thought leadership and advocacy

Unlike many naysayers, Paperlit saw the potential of the publishing industry, that wasn’t dead nor dying but rather was in hibernation until the entire industry moves to adopt a more integrated digital strategy.

A quick scroll through Paperlit’s blogs and website shows the rich experience and our vision of where we believe publishing companies should be heading towards. Paperlit has tried to guide the industry towards a more digital-based strategy. That is the advocacy of Paperlit.

 

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Of course, this cannot be possible without being backed up by the right experience and know-how. Paperlit’s open culture allows experimentation and exploration of the emergent technologies. The question is always, “how can this be adopted by publishers and help propel them forward?”

With Paperlit as your partner, you can ensure that your publications will always be adaptable and open to the latest trends and best practices.

Future-proofing your publications

Paperlit thought long and hard about how to always be adaptable to the latest trends and new technologies that disrupt the publishing industry. One way could be to always develop our own functionalities based on these emerging technologies. The other option is to leave these functionalities to companies that specialise in them and instead make our software’s architecture open to integrations.

By having a publishing platform open to integrations, you can take advantage of the most effective solutions out there and combine them with Paperlit while Paperlit focuses on excelling at being a digital publishing platform. This way, publishing companies can have the best technological solutions on their fingertips.

More than a publishing platform

Paperlit understands that for publishers to succeed, they need to provide more than just a digital publishing platform.

From promoting your publications or newsstand app through the latest digital marketing best practices adapted for the publishing industry, to the implementation of e-commerce inside your digital magazine, Paperlit ensures that its platform fits and is agile and flexible enough to be synchronized with a broader integrated digital strategy that’s needed to succeed in today’s competitive arena.

Experience with big publishers

Paperlit’s approach has not gone unnoticed. Big magazine brands have chosen Paperlit as their technological partner to ensure their market leadership. Brands such as Forbes, HELLO! and Vanity Fair are just some of the prominent magazines that we have helped bring into the digital magazine market.

Paperlit’s versatility has been a key factor in ensuring this, but also because Paperlit’s Enterprise levels provide publishers with a custom service that really transcends being merely a solution provider or supplier and assumes something more closer to a true partner with a stake in ensuring your market leadership.

Conclusion

Ensuring market leadership requires having the right partner at your side, and not just a supplier. Prior experience, the right tools and functionalities and a solution with an eye to the future are just some of the factors that make Paperlit the right choice for large publishers.

 

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Posted in Paperlit

Marco Atzori

Marco Atzori

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