Dear Paperlit Supporters,
We spend a lot of time talking about how to build a strategy to satisfy the demanding mobile environment. It often happens in our industry that an unproportional amount of time is spent on building the app and the actual marketing of the app often gets ignored.
Well, here is an example of the newspaper Fanatik in Turkey that has taken the marketing of their app seriously.
This ad is running on national TV this week in Turkey.
Good Luck Fanatik!