Turkuvaz Media Group chooses Paperlit for the iPhone and iPad platforms
Milan, June 21, 2011– Turkuvaz, one of the most important media groups in Turkey, has upgraded the access of its daily paper Sabah on iPad and iPhone. Sabah is one of Turkey’s most important newspapers and it’s the first publication of the Turkuvaz Media Group to migrate on iPad and other mobile platforms with Paperlit. For such an ambitious project, Turkuvaz chose the consolidated expertise of Paperlit that has become its technological partner to develop the applications and mobile offerings for all the Group’s dailies and magazines.
Sabah’s readers can now access the entire daily paper, as well as the daily supplements such as Günaydın, the weekend supplements, The New York Times and also the local supplements, at the crack of dawn, plus archive editions via iPad and iPhone devices. The multi-platform offering will let consumers in Turkey and throughout the world enjoy up to date news from the Turkuvaz Media Group. In fact, the digital edition will be enriched with photo-galleries, RSS feeds and audio-video pieces throughout the paper.
“The Turkish market is at the very beginning of iPad and other tablet penetration, but we are committed to pioneering in our field and for this reason it was important for us to be first movers in the digital space. We intend on releasing more digital versions of our publications and to grow our digital offering as the market demands more services and media on the digital medium,” said Hasan Kahveci, Digital Media Systems Group Manager of Turkuvaz Media Group, “We chose Paperlit, an innovative company that has developed its platform in California but also equipped with a large amount of experience worldwide and specifically in Europe, where they are the market leaders. Paperlit’s know how is invaluable to us. In addition to the technology platform, Paperlit’s support in developing the correct publishing strategy for us was critical”.
“When we met Turkuvaz, we were all convinced that it was the right partner for us to begin our experience in Turkey”, said Gionata Mettifogo, founder of Paperlit, “Turks are similar to other Europeans with their love and consumption of new technology and we needed a partner that was interested in pioneering and satisfying a market need for both technological innovators and the general public. We look forward to releasing more products and services with the Turkuvaz brands and in continuing to pioneer with our partners in Turkey so that consumers in Turkey and throughout the entire globe can enjoy their favorite daily paper, wherever they may be”.
TURKUVAZ MEDIA GROUP
Turkuvaz Media Group is one of the major media companies in Turkey. The company publishes 3 national and 1 regional newspapers. Sabah, Turkey`s daily newspaper, is among top 5 highly circulated newspapers in Turkey. The Group also publishes 38 magazines including 14 monthly, 4 weekly and 5 special magazines and 15 periodical publications.
In visual media, Turkey’s prominent TV channel ATV, brand new kids’ channel Minika, and the news channel AHbr, ATV Avrupa, local channels Yeni Asır TV and İzmir TV are the group’s important brands. Turkey’s foremost radio channel Turkuvaz Radyo and Romantik Radyo are the audio media brands of the Group.
Founded in 2009 by Gionata Mettifogo, Paperlit is a Silicon Valley born software and service house that enables publishers to enter in the mobile-app space. The company offers publishers a 360 degree digital publishing platform (web, tablets and mobile), where the technical impact on the publisher’s side is kept to a minimum. The company is funded by Zernike Meta Ventures, The Net Value and Annapurna Ventures. More than 200 publications and media groups have chosen Paperlit including Condé Nast, Wired Italy, The New York Magazine, Wilkes Barre Publishing, Gruppo Espresso-Repubblica, Il Sole 24 ORE and RCS Periodicals