CNet reports on a Google's AdMob service:
In Summary, the findings are not surprising and what we are coming to understand is that Steve Jobs is revolutionizing the way consumers behave. The iPad, in many ways, is changing business models much faster and much more radically than what we have seen in the past 20 years.
At the beginning of the internet we thought consumers would pay for every email sent or they would stop going to the newsstand. We are finally seeing these kind of drastic changes in habit.
Kids of the age of 3 use the iPad and grandparents find it easier than a pc.
Advertising is sold at 5 to 10 times the rate of internet advertising , validating ad based content and service provision as never before.
With one click or sms purchase for single content or subscriptions on iPad and Android, premium services will be much easier to market.
What does all this mean for content owners and publishers throughout the world? If, over the past 5 to 10 years, it was not necessarily a mistake to play follow the leader and learn from a competitor's mistakes, now is the time to pioneer and to win the new eyeballs,advertising and micro-purchasing opportunities.
Yahoo!, EBay. Google, Skype, Facebook, Twitter, iTunes, Netflix and Amazon, have all been winner take all businesses.
We have yet to see who will do this in the table content space.
Here are some extractions from the Google Survey as reported by Cnet:
• With tablets, "mobile device" seems to mean one that can be carried from the kitchen to the den to the bedroom; 82 percent of participants said they use their slates at home. Only 11 percent said they use them on the go, while the at-work category was chosen by just 7 percent. Also, people seem to be using their tablets more at night (62 percent) and during the week (69 percent). Well more than half of the participants--68 percent--said they spend at least an hour a day communing with their slates (38 percent said more than two hours).
• A tablet was the primary computer for 28 percent of survey participants.
• When asked to "select all the ways you use your tablet," 84 percent of respondents ticked the "playing games" option. That was followed by searching for information (78 percent), e-mailing (74 percent), reading news (61 percent), social-networking (56 percent), checking out music and videos (51 percent), e-booking (46 percent), and shopping online (42 percent). The "other" category was ticked by 19 percent of those who participated.
• In the "print is dead" department, 59 percent of respondents said they use their tablets more than they read conventional, paper-based books. And in the "tablets killed the radio star" category, 52 percent said they surf their slate more often than they turn their dial.