28 Sep 2017 by Luca Filigheddu

Earn more with digital magazine advertising

Over the past few years, digital advertising has become rather lucrative, particularly for those in the magazine industry. However, it is a field where there is always room for improvement so let’s take a quick look at how you could earn more with digital magazine advertising.

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Posted in advertising, earn with digital publications

03 Nov 2016 by Krista McLandress

Using Facebook advertising to promote your digital magazine

With over 1.65 billion monthly active users and over 50% accessing the service on mobile only, Facebook has quickly become the channel for discovering news and consuming content. As such, Facebook is keen to help publishers distribute content and publishers are quick to use Facebook Advertising to grow their mobile audience.

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Posted in advertising, app install ads, facebook, Growth

23 Mar 2016 by Krista McLandress

5 ways to sell digital magazine subscriptions

Digital magazines - whether on the web or mobile - are growing in popularity with both readers and publishers. This year digital is set to account for 11% of total circulation revenue, giving many publishers the positive sign they need to put more resources behind their digital offerings. Meanwhile, some publications are ceasing print production entirely, moving quickly towards a  digital-only ...

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Posted in advertising, email, Growth, magazine sales, paywall, subscription

08 Mar 2016 by Guest Post

How YouTube can boost mobile user acquisition

By 2018, it has been predicted that two-thirds of the global traffic will be video content and Youtube is playing a huge role in video content growth. There are currently over 1 billion users on YouTube who watch over 6 billion videos monthly and what’s even more impressive is that the total number of hours watched is growing 50% year over year.

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Posted in advertising, app install, CPI, Growth, user acquisition, youtube

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