03 Feb 2016 by Guest Post

5 user retention calculations digital publishers need to know

Retention is one of the most important components of the user lifecycle, and should hold a central spot in any mobile marketer’s dashboard. On top of providing an invaluable indication of the quality of an app, retention metrics have a direct impact on the calculation of customer lifetime value (LTV) for freemium apps.

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Posted in analytics, app analytics, engagement, Growth, retention

28 Jan 2016 by Guest Post

Is lifetime value essential to understanding mobile app success?

Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion around LTV’s definition and how it should be used for mobile campaigns. Let’s try and debunk the myths, set expectations straight and see how LTV can be effectively leveraged for mobile advertising.

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Posted in analytics, Growth, lifetime value, ltv, metrics, retention

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