03 Feb 2016 by Guest Post

5 user retention calculations digital publishers need to know

Retention is one of the most important components of the user lifecycle, and should hold a central spot in any mobile marketer’s dashboard. On top of providing an invaluable indication of the quality of an app, retention metrics have a direct impact on the calculation of customer lifetime value (LTV) for freemium apps.

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Posted in analytics, app analytics, engagement, Growth, retention

25 Jan 2016 by Krista McLandress

The app analytic metrics every digital magazine publisher needs to know

One the major benefits digital publishing has over print is the ability to track the performance of your digital edition in real time.  Digital publishers can collect app analytic metrics from the app stores and analytics from providers like Google Analytics or Flurry to track digital magazine performance and identify benchmarks to define success.

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Posted in app analytics, app downloads, app metrics, Growth, publication metrics, retention

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