25 May 2016 by Krista McLandress

HOW-TO: 3 steps to crafting the perfect push notification campaign

Push notification campaigns are a staple for engaging mobile app users and increasing app usage. With a short message publishers break important news, alert users about a new issue that is on newsstands, or even promote a new subscription offer, all in an attempt to get users back into the app. But how can you be sure that the message isn't falling on blind eyes?

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Posted in app engagement, app marketing, Growth, push notification

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