When the temperatures rise, many of us take time out to relax as a way to reward ourselves for all the hard work we've put in over the year and that often involves catching up on news and entertainment via our mobile devices. Summer is a great time for publishers to reach out to consumers and forge relationships by leveraging some of the season's key marketing trends.
By 2018, it has been predicted that two-thirds of the global traffic will be video content and Youtube is playing a huge role in video content growth. There are currently over 1 billion users on YouTube who watch over 6 billion videos monthly and what’s even more impressive is that the total number of hours watched is growing 50% year over year.
Circulation is the cornerstone of publishing but digital, and especially mobile, has transformed how people buy and read magazines. Gone are the days of newsstand only revenues as we now look to acquire users across multiple devices and nurturing them towards a purchase or subscription via mobile apps and the web. As more magazine publishers develop apps to reach a growing mobile audience, user ...
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