03 Nov 2016 by Krista McLandress

Using Facebook advertising to promote your digital magazine

With over 1.65 billion monthly active users and over 50% accessing the service on mobile only, Facebook has quickly become the channel for discovering news and consuming content. As such, Facebook is keen to help publishers distribute content and publishers are quick to use Facebook Advertising to grow their mobile audience.

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Posted in advertising, app install ads, facebook, Growth

19 Oct 2016 by Krista McLandress

How to grow your app audience by boosting app discovery

App Store: 2 million apps. Google Play: 2.2 million apps. Let those numbers sink in. Now ask yourself: What can a single publisher to do stand out from the crowd?

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Posted in app discovery, app install ads, app store optimization, app visibility, Growth, Mobile Trends

17 Mar 2016 by Krista McLandress

Driving downloads with mobile app install ads

Any app publisher will tell you that paid acquisition campaigns can be a great way to promote your app, drive more traffic to your store and scale your growth. App install ads have evolved in the past couple years, with many of the major social and search channels offering ad products for app publishers. According to eMarketer, app install ads constitute between 30 and 50 percent of the mobile ...

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Posted in app install ads, Growth, paid acquisition

01 Mar 2016 by Krista McLandress

6 ways to promote a magazine app

Publishers create magazine apps to sell digital issues on the app stores, but simply publishing an app isn't enough to launch a successful mobile distribution strategy. To reap the full benefits of a magazine app, publishers need to develop a promotional strategy that drives traffic to the app stores and gets people to install the app on their mobile device.

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Posted in app install ads, app promotion, Going Mobile, Growth, paid acquisition, user acquisition

26 Nov 2015 by Krista McLandress

5 ways magazine apps can take advantage of holiday marketing trends

With the holiday season quickly approaching, magazine publishers are keen to get in-front of consumers and increase revenues. While holiday-themed editorial, increased advertiser budgets and festive newsstand promotions are key to meeting print circulation goals, what actions are you taking to ensure the success of your digital magazine?

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Posted in app install ads, engagement, Growth, in-app advertising, increase circulation, shoppable links, user acquisition

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