With over 1.65 billion monthly active users and over 50% accessing the service on mobile only, Facebook has quickly become the channel for discovering news and consuming content. As such, Facebook is keen to help publishers distribute content and publishers are quick to use Facebook Advertising to grow their mobile audience.
App Store: 2 million apps. Google Play: 2.2 million apps. Let those numbers sink in. Now ask yourself: What can a single publisher to do stand out from the crowd?
Any app publisher will tell you that paid acquisition campaigns can be a great way to promote your app, drive more traffic to your store and scale your growth. App install ads have evolved in the past couple years, with many of the major social and search channels offering ad products for app publishers. According to eMarketer, app install ads constitute between 30 and 50 percent of the mobile ...
Publishers create magazine apps to sell digital issues on the app stores, but simply publishing an app isn't enough to launch a successful mobile distribution strategy. To reap the full benefits of a magazine app, publishers need to develop a promotional strategy that drives traffic to the app stores and gets people to install the app on their mobile device.
With the holiday season quickly approaching, magazine publishers are keen to get in-front of consumers and increase revenues. While holiday-themed editorial, increased advertiser budgets and festive newsstand promotions are key to meeting print circulation goals, what actions are you taking to ensure the success of your digital magazine?