16 Jun 2016 by Krista McLandress

5 ways publishers can take advantage of summer marketing trends

When the temperatures rise, many of us take time out to relax as a way to reward ourselves for all the hard work we've put in over the year and that often involves catching up on news and entertainment via our mobile devices. Summer is a great time for publishers to reach out to consumers and forge relationships by leveraging some of the season's key marketing trends.

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Posted in acquisition, app install, app marketing, digital marketing, engagement, Growth, marketing trends, promotion, retention

25 May 2016 by Krista McLandress

HOW-TO: 3 steps to crafting the perfect push notification campaign

Push notification campaigns are a staple for engaging mobile app users and increasing app usage. With a short message publishers break important news, alert users about a new issue that is on newsstands, or even promote a new subscription offer, all in an attempt to get users back into the app. But how can you be sure that the message isn't falling on blind eyes?

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Posted in app engagement, app marketing, Growth, push notification

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