02 Aug 2016 by Krista McLandress

Avoiding app store commissions with a subscription website

There is no denying that digital publishing offers huge savings when it comes to printing and distribution costs. However, it has also ushered in a dependence on Apple's App Store and the Google Play Store to sell digital edition subscriptions.

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Posted in app store, circulation revenue, Going Mobile, Growth, newsstand, subscription portal, subscription website

19 Jan 2016 by Krista McLandress

How publishers can boost digital circulation with App Store Optimization (ASO)

Circulation is the cornerstone of publishing but digital, and especially mobile, has transformed how people buy and read magazines. Gone are the days of newsstand only revenues as we now look to acquire users across multiple devices and nurturing them towards a purchase or subscription via mobile apps and the web. As more magazine publishers develop apps to reach a growing mobile audience, user ...

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Posted in app download, app icon, app install, app preview, app ranking, app rating, app reviews, app screenshots, app store optimization, aso, circulation revenue, Growth, keyword optimization, user acquisition

09 Dec 2015 by Krista McLandress

3 ways publishers can make money with digital magazines

It's the question asked by publishers no matter their size, "Can I really monetize digital magazines?" The short answer is yes - but it depends on the digital publishing revenue model you choose.

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Posted in advertising revenue, circulation revenue, digital edition, digital edition in-app purchase, digital publishing revenue, Going Mobile, monetization

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