By 2018, it has been predicted that two-thirds of the global traffic will be video content and Youtube is playing a huge role in video content growth. There are currently over 1 billion users on YouTube who watch over 6 billion videos monthly and what’s even more impressive is that the total number of hours watched is growing 50% year over year.
When it comes to performance user acquisition campaigns on mobile, how much should you pay? The question above, as straightforward as it might be, has no simple answer. Many factors can indeed influence or even determine whether a performance-based user acquisition campaign will be successful.