Editions have been the traditional model of publishing since the invention of the printing press: the time when periodicals first took off. However, there can be little doubt in today's publishing world that the market has changed. Not only has there been a shift from traditional printing and distribution to digital formats, but now there is a decreasing reliance on the edition model.
The role of technology in publishing has never been more evident than now. With the advent of digital publishing, readers are beginning to make the shift from paper copies of their publication to e-editions.
Although the fundamentals of creating a digital magazine are much the same as the fundamentals of creating a paper magazine, there are some fairly major differences too.
Catalog marketing is an important tool for many businesses, helping them advertise their products and services to consumers directly in their homes or places of work. In fact, according to the Direct Marketing Association (DMA), US catalog mailings grew to 11.9 billion in 2013 propelling over 90 million people to make a purchase, making catalogs the most effective driver of online and in-store ...