There are basically only two ways to improve profit margins in any business. One is to increase prices, and the other is to decrease costs. In the current economic environment, raising prices is challenging, as even major manufacturers have discovered.
There are many good reasons for publishing a digital magazine and one of the great features of digital publishing is that it’s accessible to smaller teams of people and even individuals.
The role of technology in publishing has never been more evident than now. With the advent of digital publishing, readers are beginning to make the shift from paper copies of their publication to e-editions.
Corporate communications have evolved in recent years to go beyond building a shared understanding about company goals to using storytelling to build trust and connect with employees, customers and investors. While businesses develop magazines and other content initiatives to share stories, it's important that these materials engage internal audiences. Otherwise, the message is lost.