The role of technology in publishing has never been more evident than now. With the advent of digital publishing, readers are beginning to make the shift from paper copies of their publication to e-editions.
Earlier this week at the World Mobile Congress, Adobe announced some major changes that have left the digital publishing community buzzing. What's all the noise about?
Publishers can distribute and monetize publication with mobile apps, but they can also use this opportunity to bring print content to life. Digital replicas are often thought of as just the digital versions of a printed issues, however publishers can add multimedia elements like video and image galleries, as well as web links and HTML, to enhance the user experience and increase reader engagement.