Digital replica and digital reflow are two terms that may sound similar but couldn’t be more different. No matter if you are a novice or an expert branching into the world of digital magazines and apps, it’s time that you get a handle on these terms so that you can make an informed decision about what route is best for you and your work.
Last week I read an interesting article from David Hicks exploring the reasons many publishers are reducing costs associated with the digital edition, mainly in creation and distribution. This got me thinking, "Is the digital edition dead?"
Smartphones and tablets have changed the way people consume digital media. Mobile devices are always by our side, with information and entertainment just a tap away. According to ComScore data, mobile accounts for 62% of time spent consuming digital media, with mobile apps representing more than half of that time.
Publishers can distribute and monetize publication with mobile apps, but they can also use this opportunity to bring print content to life. Digital replicas are often thought of as just the digital versions of a printed issues, however publishers can add multimedia elements like video and image galleries, as well as web links and HTML, to enhance the user experience and increase reader engagement.
The Alliance for Audited Media recently came out with an interesting report on circulation for both physical and digital copies for the magazine industry. In short, single copy sales of physical products of big titles saw double digit decreases in just one year's time while seeing a 36.7% increase of their digital titles. Of the 386 titles followed, 10.8 million digital replica editions were sold ...