16 Jun 2016 by Krista McLandress

5 ways publishers can take advantage of summer marketing trends

When the temperatures rise, many of us take time out to relax as a way to reward ourselves for all the hard work we've put in over the year and that often involves catching up on news and entertainment via our mobile devices. Summer is a great time for publishers to reach out to consumers and forge relationships by leveraging some of the season's key marketing trends.

Read More

Posted in acquisition, app install, app marketing, digital marketing, engagement, Growth, marketing trends, promotion, retention

19 May 2016 by Krista McLandress

5 push notification campaigns to help you sell more digital magazine subscriptions

As any app marketer will tell you, push notifications are key to any app marketing strategy. Automating push notification campaigns can help you on-board new users, nurture in-app purchases and foster loyalty among subscribers. However, getting started can daunting for publishers that are new to mobile app marketing.

Read More

Posted in app usage, engagement, Growth, push notification, retention, user engagement

03 Feb 2016 by Guest Post

5 user retention calculations digital publishers need to know

Retention is one of the most important components of the user lifecycle, and should hold a central spot in any mobile marketer’s dashboard. On top of providing an invaluable indication of the quality of an app, retention metrics have a direct impact on the calculation of customer lifetime value (LTV) for freemium apps.

Read More

Posted in analytics, app analytics, engagement, Growth, retention

26 Nov 2015 by Krista McLandress

5 ways magazine apps can take advantage of holiday marketing trends

With the holiday season quickly approaching, magazine publishers are keen to get in-front of consumers and increase revenues. While holiday-themed editorial, increased advertiser budgets and festive newsstand promotions are key to meeting print circulation goals, what actions are you taking to ensure the success of your digital magazine?

Read More

Posted in app install ads, engagement, Growth, in-app advertising, increase circulation, shoppable links, user acquisition

Get updates