Last week I read an interesting article from David Hicks exploring the reasons many publishers are reducing costs associated with the digital edition, mainly in creation and distribution. This got me thinking, "Is the digital edition dead?"
Mobile usage is through the roof and, when it comes to shopping, it's no surprise that consumers are turning to their mobile devices to buy, buy, buy!
Content marketing is a major focus for marketers. From blog posts to whitepapers, webinars and videos, content is the fuel that helps businesses generate, qualify and move leads through their sales funnels, otherwise known as inbound marketing.
Mobile apps have never been so popular. We use apps to access a wide range of digital content to research, to catch-up on the news, for entertainment and even to shop. In fact, the latest ComScore stats put mobile app usage at over 50% of total time spent using media. It’s no surprise then that creative agencies are required to make content-based mobile apps a part of any integrated marketing ...
Corporate communications have evolved in recent years to go beyond building a shared understanding about company goals to using storytelling to build trust and connect with employees, customers and investors. While businesses develop magazines and other content initiatives to share stories, it's important that these materials engage internal audiences. Otherwise, the message is lost.
There is no denying that digital publishing offers huge savings when it comes to printing and distribution costs. However, it has also ushered in a dependence on Apple's App Store and the Google Play Store to sell digital edition subscriptions.
What does the future of digital publishing looks like? How should publishers react to changes in our industry? These are just some of the questions we've been reflecting on recently as we reach the half way point in what has been an eventful year in digital publishing.
Catalog marketing is an important tool for many businesses, helping them advertise their products and services to consumers directly in their homes or places of work. In fact, according to the Direct Marketing Association (DMA), US catalog mailings grew to 11.9 billion in 2013 propelling over 90 million people to make a purchase, making catalogs the most effective driver of online and in-store ...
Digital publishing for mobile has come a long way - both in terms of digital edition apps and the technology used to create them. From replicas for your tablet, to the more engaging responsive reflows and HTML for quicker mobile distribution, digital publishing has come to cover a range of products, leaving publishers to find a way to develop a mix of each, at a sustainable cost.
Here at Paperlit, we've just launched Paperlit Live - a brand new feature that allows publishers to add a live news feed to their newsstand app. Now anyone that is distributing publications, like magazines, catalogues, sales collateral or marketing guides with a branded newsstand app can also share content from their website, blog or exclusive RSS feed.