Ad blocking is a hot topic with advertisers and publishers. And rightly so. Readers are visible turned off by display ads. You only need to look at the increased usage of ad blocking software to understand that readers are sick and tired of ads that ruin their experience online and annoy them with tracking software.
With the holiday season quickly approaching, magazine publishers are keen to get in-front of consumers and increase revenues. While holiday-themed editorial, increased advertiser budgets and festive newsstand promotions are key to meeting print circulation goals, what actions are you taking to ensure the success of your digital magazine?