04 Oct 2016 by Krista McLandress

Publishers: Combat ad blocking with native advertising

Ad blocking is a hot topic with advertisers and publishers. And rightly so. Readers are visible turned off by display ads. You only need to look at the increased usage of ad blocking software to understand that readers are sick and tired of ads that ruin their experience online and annoy them with tracking software.

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Posted in advertising revenue, display ads, Growth, in-app advertising, Mobile Trends, native ads, native advertising

26 Nov 2015 by Krista McLandress

5 ways magazine apps can take advantage of holiday marketing trends

With the holiday season quickly approaching, magazine publishers are keen to get in-front of consumers and increase revenues. While holiday-themed editorial, increased advertiser budgets and festive newsstand promotions are key to meeting print circulation goals, what actions are you taking to ensure the success of your digital magazine?

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Posted in app install ads, engagement, Growth, in-app advertising, increase circulation, shoppable links, user acquisition

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