21 Sep 2017 by Luca Filigheddu

How to keep track of your digital magazine metrics performance

Choosing to publish digital magazines already puts you at an advantage if you want to track certain digital magazine metrics.

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Posted in digital magazine, metrics

28 Jan 2016 by Guest Post

Is lifetime value essential to understanding mobile app success?

Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion around LTV’s definition and how it should be used for mobile campaigns. Let’s try and debunk the myths, set expectations straight and see how LTV can be effectively leveraged for mobile advertising.

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Posted in analytics, Growth, lifetime value, ltv, metrics, retention

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