27 Oct 2016 by Krista McLandress

Is the digital edition dead?

Last week I read an interesting article from David Hicks exploring the reasons many publishers are reducing costs associated with the digital edition, mainly in creation and distribution. This got me thinking, "Is the digital edition dead?"

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Posted in digital edition, digital magazine, digital reflow, digital replica, Going Mobile, Mobile Trends, responsive reflow

19 Oct 2016 by Krista McLandress

How to grow your app audience by boosting app discovery

App Store: 2 million apps. Google Play: 2.2 million apps. Let those numbers sink in. Now ask yourself: What can a single publisher to do stand out from the crowd?

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Posted in app discovery, app install ads, app store optimization, app visibility, Growth, Mobile Trends

10 Oct 2016 by Krista McLandress

5 ways a content app can boost sales this 2016 holiday season

Mobile usage is through the roof and, when it comes to shopping, it's no surprise that consumers are turning to their mobile devices to buy, buy, buy!

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Posted in content app, content hub, Going Mobile, holiday 2016, mobile, Mobile Trends, trends

04 Oct 2016 by Krista McLandress

Publishers: Combat ad blocking with native advertising

Ad blocking is a hot topic with advertisers and publishers. And rightly so. Readers are visible turned off by display ads. You only need to look at the increased usage of ad blocking software to understand that readers are sick and tired of ads that ruin their experience online and annoy them with tracking software.

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Posted in advertising revenue, display ads, Growth, in-app advertising, Mobile Trends, native ads, native advertising

19 Feb 2014 by Paperlit

Digital Replica vs physical magazines: results 2013

The Alliance for Audited Media recently came out with an interesting report on circulation for both physical and digital copies for the magazine industry. In short, single copy sales of physical products of big titles saw double digit decreases in just one year's time while seeing a 36.7% increase of their digital titles. Of the 386 titles followed, 10.8 million digital replica editions were sold ...

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Posted in adobe digital publishing, digital publishing, digital publishing suite, digital replica, .folio, interactive magazines, Mobile Trends

05 Nov 2013 by Paperlit

Publishers: the digital mobile revolution is here and now and you don't have to be a super hero to win!

Since 2009 we have been helping publishers succeed on mobile, supporting them in their digital products and strategy.  We began with iOS and for a couple of reasons it has taken the industry a long time to see beyond iOS and take into serious consideration the other operating systems.

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Posted in Mobile Trends

05 Nov 2013 by Paperlit

Publishers: the mobile revolution is here and you don't have to be a superhero to win!

Since 2009 we have been helping publishers succeed on mobile, supporting them in their digital products and strategy.  We began with iOS and for a couple of reasons it has taken the industry a long time to see beyond iOS and take into serious consideration the other operating systems.

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Posted in Mobile Trends

19 Sep 2011 by Paperlit

Bluefish or Flounder? Monetizing content 360 degrees

I have read a couple of cool articles in the past week that are all looking at how publishers are changing strategy in looking for new ways to monetize their content over digital. In this article on paidcontent.org, the AOP comes up with some interesting information after having interviewed more than 1500 UK publishers.

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Posted in Mobile Trends, Paperlit News

18 Sep 2011 by Paperlit

Paywalls, Freemium and tracking customer behaviour

I have read a couple of cool articles in the past week that are all looking at how publishers are changing strategy in looking for new ways to monetize their content over digital with a focus on mobile.

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Posted in Mobile Trends, Paperlit News

23 Jun 2011 by Paperlit

Amazingly, time spent on mobile apps has surpassed web browsing

The latest report of Flurry, the world's leading mobile app analytics firm, states that mobile apps have surpassed web browsing in term of daily time spent.

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Posted in Mobile Trends

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