10 Feb 2016 by Krista McLandress

Google Play promo codes simplify publisher coupon campaigns

Earlier this month Google announced the launch of in-app promotions, letting app publishers set up coupon code campaigns directly from the Google Play Developer's Console. While Apple has offered promo codes for paid apps for awhile, Google is the first to support promo codes for in-app purchases. This is great news for magazine app publishers since the promo codes can be used to give single ...

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Posted in coupons, free issue, Growth, marketing campaign, promo codes, user acquisition

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