27 Nov 2018 by Enrica Menozzi

15 great push notification techniques that publishers should try

Push notifications are the number one mobile engagement tactic in the arsenal of any app publisher, so there’s no reason why magazine publishers shouldn’t take advantage of this handy functionality.

Read More

Posted in push notification

25 May 2016 by Krista McLandress

HOW-TO: 3 steps to crafting the perfect push notification campaign

Push notification campaigns are a staple for engaging mobile app users and increasing app usage. With a short message publishers break important news, alert users about a new issue that is on newsstands, or even promote a new subscription offer, all in an attempt to get users back into the app. But how can you be sure that the message isn't falling on blind eyes?

Read More

Posted in app engagement, app marketing, Growth, push notification

19 May 2016 by Krista McLandress

5 push notification campaigns to help you sell more digital magazine subscriptions

As any app marketer will tell you, push notifications are key to any app marketing strategy. Automating push notification campaigns can help you on-board new users, nurture in-app purchases and foster loyalty among subscribers. However, getting started can daunting for publishers that are new to mobile app marketing.

Read More

Posted in app usage, engagement, Growth, push notification, retention, user engagement

Get updates