When the temperatures rise, many of us take time out to relax as a way to reward ourselves for all the hard work we've put in over the year and that often involves catching up on news and entertainment via our mobile devices. Summer is a great time for publishers to reach out to consumers and forge relationships by leveraging some of the season's key marketing trends.
As any app marketer will tell you, push notifications are key to any app marketing strategy. Automating push notification campaigns can help you on-board new users, nurture in-app purchases and foster loyalty among subscribers. However, getting started can daunting for publishers that are new to mobile app marketing.
Retention is one of the most important components of the user lifecycle, and should hold a central spot in any mobile marketer’s dashboard. On top of providing an invaluable indication of the quality of an app, retention metrics have a direct impact on the calculation of customer lifetime value (LTV) for freemium apps.
Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion around LTV’s definition and how it should be used for mobile campaigns. Let’s try and debunk the myths, set expectations straight and see how LTV can be effectively leveraged for mobile advertising.
One the major benefits digital publishing has over print is the ability to track the performance of your digital edition in real time. Digital publishers can collect app analytic metrics from the app stores and analytics from providers like Google Analytics or Flurry to track digital magazine performance and identify benchmarks to define success.