08 Mar 2016 by Guest Post

How YouTube can boost mobile user acquisition

By 2018, it has been predicted that two-thirds of the global traffic will be video content and Youtube is playing a huge role in video content growth. There are currently over 1 billion users on YouTube who watch over 6 billion videos monthly and what’s even more impressive is that the total number of hours watched is growing 50% year over year.

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Posted in advertising, app install, CPI, Growth, user acquisition, youtube

01 Mar 2016 by Krista McLandress

6 ways to promote a magazine app

Publishers create magazine apps to sell digital issues on the app stores, but simply publishing an app isn't enough to launch a successful mobile distribution strategy. To reap the full benefits of a magazine app, publishers need to develop a promotional strategy that drives traffic to the app stores and gets people to install the app on their mobile device.

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Posted in app install ads, app promotion, Going Mobile, Growth, paid acquisition, user acquisition

18 Feb 2016 by Guest Post

How much should you pay for mobile user acquisition?

When it comes to performance user acquisition campaigns on mobile, how much should you pay? The question above, as straightforward as it might be, has no simple answer. Many factors can indeed influence  or even determine whether a performance-based user acquisition campaign will be successful.

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Posted in CPI, Growth, ltv, paid acquisition, ROI, user acquisition

10 Feb 2016 by Krista McLandress

Google Play promo codes simplify publisher coupon campaigns

Earlier this month Google announced the launch of in-app promotions, letting app publishers set up coupon code campaigns directly from the Google Play Developer's Console. While Apple has offered promo codes for paid apps for awhile, Google is the first to support promo codes for in-app purchases. This is great news for magazine app publishers since the promo codes can be used to give single ...

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Posted in coupons, free issue, Growth, marketing campaign, promo codes, user acquisition

19 Jan 2016 by Krista McLandress

How publishers can boost digital circulation with App Store Optimization (ASO)

Circulation is the cornerstone of publishing but digital, and especially mobile, has transformed how people buy and read magazines. Gone are the days of newsstand only revenues as we now look to acquire users across multiple devices and nurturing them towards a purchase or subscription via mobile apps and the web. As more magazine publishers develop apps to reach a growing mobile audience, user ...

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Posted in app download, app icon, app install, app preview, app ranking, app rating, app reviews, app screenshots, app store optimization, aso, circulation revenue, Growth, keyword optimization, user acquisition

26 Nov 2015 by Krista McLandress

5 ways magazine apps can take advantage of holiday marketing trends

With the holiday season quickly approaching, magazine publishers are keen to get in-front of consumers and increase revenues. While holiday-themed editorial, increased advertiser budgets and festive newsstand promotions are key to meeting print circulation goals, what actions are you taking to ensure the success of your digital magazine?

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Posted in app install ads, engagement, Growth, in-app advertising, increase circulation, shoppable links, user acquisition

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