It is no secret that any endeavour one undertakes has to abide by certain bylaws and check all the legality boxes required. Whether you are starting a business or registering for your taxes, you are required to tow the line of the law. Certification for digital copies sold by your magazine is no different. Let’s get to the nuts and bolts, shall we?
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Certification for digital copies, in essence, means receiving a certificate/document that states the number of digital copies you have sold for your magazine within a certain time period. This certificate you receive comes from a regulatory body within your country that regulates, audits and verifies publications such as your own and other magazines and newspapers.
Why should you certify your digital copies? Three main reasons below:
1. Authenticity of copies
In a world where fraudulent practices are as prevalent as an irritating rash on one’s skin, it brings a sense of comfort to know that the information you are receiving comes from a valid, reputable and credible source. Authenticity of your digital magazine copies is the digital equivalent of the post office stamp that stares glaringly in your face and assuages any doubts you might have.
It cannot be emphasized enough that obtaining a verified and audited certificate of your digital magazine copies is imperative. What this says to clients and potential clients is that you are who you say you are. In a world where doubt is the first mask we wear, your authenticity will quickly put people at ease.
As a publisher, it is imperative to be a source of authenticity for your audience. Being a reliable source of information stamps firmly your authenticity. If you have established yourself as a source of information for your magazine, having a certified digital imprint will further deepen the level of trust that users have for your magazine.
2. Credibility of your magazine
This is it, the Big C, the one that thousands of companies/entities seek and fight for. If you have this Big C, you are well on your way on the freeway towards the land of milk and honey. Credibility is closely linked with transparency. When you are transparent, people want to work with you.
As an online magazine entity, you are already competing with hordes of other online entities that are just as eager as you are to send their message across.
Having a verified digital certificate from a regulatory body places you in a favourable position as a source of credibility. We all trust the one who has been verified by law. Your success as a digital magazine hinges on your credibility. When you are credible and you have verified metrics, you will attract more potential clients.
Establishing credibility means that users will not hesitate to use your platforms to transact. By virtue of going the extra mile to fortify your credence, you are one step ahead than magazine entities that have not exercised this certification process. When, as a digital magazine, you are armed with a certificate of credibility in your arsenal, you are in a much better position to convince audiences about your product/service and get them to be life-long fans of your stellar works.
3. Verified by regulatory body
People get reassurance from a business that is above board and has all the correct papers. By having a verified certificate which stamps your legitimacy, you are immediately perceived as trustworthy. There are regulatory bodies in each country that audit each publication. When your publication is one of the certified publications, it will be listed with the regulatory body in your country.
Check in your respective country which regulatory organization governs print and digital media such as magazines and newspapers. For instance, in the USA, there is a regulatory body called the Alliance for Audited Media. This organization lists different magazines and the number of publications sold.
The three reasons above are reasons enough to get the certification process in motion. Don’t delay, get it done!